History
The Salins Group was established in France in 1856 in the South of France at Aigues-Mortes. It is one of the main european salt producers and the only international company entirely devoted to salt. La Baleine is an iconic and emblematic brand of this company which offer a sea salt of pure quality.
At the beggining of its creation, « A la Baleine » was the name of the brand. In 1955, « A La Baleine » takes advantage of its packs to highlight the iodine content of its sea salt.
"A La Baleine" brand became "La Baleine". The logo is reduced and becomes less and less like the initial representation. In fact, during these years, it was more important to highlight the product's name rather than the core brand. "A La Baleine" became La Baleine.
With a strong brand identity, La Baleine's logo progresses in 1993, with more realistic traits, closer to the 1934's logo.
In 2013, La Baleine crosses the Channel and comes to United Kingdom in order to offer you a pure sea salt of quality.